Saturday, April 18, 2009

Why are liquid soaps not popular in India?

Well, I remember Anil Thomas once asking me to send him a list of questions that make you think, which could possibly lead to innovative ideas. Most of us are faced with ideas – unique ideas, but are sadly conditioned to go on with life and not pause and think these things through.

 

Well, I was taken aback when Mrudul Goyal suddenly popped up this question about why liquid soaps are not popular in India. Well, I turned to my obvious expert cum personal computer – Tushara and well… the answer is as given below:

 

Although their performance is superior, liquid soaps are far costlier, and hence there is limited market in India.. this goes for both body washes and detergents....the other factor is the nature of usage- liquid body washes are more suited to a shower/bath-tub usage and liquid detergents perform the best when using a washing machine..

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